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Thursday, 5 November 2009 |
ISSUE 2 |
Say Cheers to Asia’s Most Exciting Wine Event |
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Guest of honour the Honourable John Tsang Chun-wah, JP, Financial Secretary of the Government of the HKSAR, representatives of supporting organisations and VIP guests celebrate the opening of the second edition of the HKTDC Hong Kong International Wine & Spirits Fair.
Opening Reception |
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VIP Tour |
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Wine Industry Conference |
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Held on 4 November, the prestigious Wine Industry Conference on the topic of ‘Hong Kong - Asian Wine Hub’, featured some of the most influential speakers in the industry and attracted an eager audience.

The keynote address at the Conference was given by Miss Yvonne Choi Ying-Pik, JP, permanent secretary for Commerce & Economic Development (Commerce, Industry & Tourism), the Government of HKSAR. The elite group of specialist speakers included Mr Michel Bettane, renowned wine critic and CEO of Bettane & Desseauve; Mr James Miles, Director of Liv-ex Limited, London; Mr David Wrigley, AIWS, MW, International Development Director of the Wine & Spirit Education Trust (WSET), UK; Mr Brendan O’Toole, Managing Partner of Summergate Fine Wines; and Mr Anthony Wong, Founder and Chairman of Hong Kong Logistics Research Centre.
A Vast Range of Wine Tasting Sessions, Master Classes & Seminars |
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Wine Tasting Sessions hosted by exhibitors
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Vinitaly World Tour:China 2009 organised by Vinitaly |
Burgundy Wine Tour China organised by France CG |
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Master Class – Perfect Match of Abalone & Wine by Mr Roy Moorfield, wine writer and wine consultant to Cathay Pacific Airways |
Mr KT Ting, Senior Manager of Market & Technology of Hong Kong Quality Assurance Agency addresses the issue of ‘Wine Storage Management System Certification Scheme’ |
Media Briefing |
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Media got the opportunity to hear the views of wine trade experts at a press conference held on 3 November, which also included opening remarks from Mr Raymond Yip, Assistant Executive Director, HKTDC. The results of 'The Most Appealing Label for Mainland Market Competition' were also announced at the event. Members of the press heard presentations from representatives from major wine-producing countries including France, Spain, Australia, Argentina, Italy, New Zealand, US and Portugal, and got a chance to ask questions.

Hear What Exhibitors Say |
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"Moldova is famous for its red wine, fine wine and collection wine, with 80% of farmland covered by grapes and vineyards. This is our first visit to Hong Kong. The fair is wonderful and impressive. All amenities are world-class with easy access to the well-designed exhibition centre. The organiser is open-minded and provides kind and excellent assistance to us. We will make Hong Kong our main partner for business development and we would like to bring some of our wine companies to the fair next year."
Mr Vladislav Railean, CEO & Founder, Association for Wine Export-Development & Promotion, Moldova
"We are here to promote our Tannat wine to international buyers. Tannat wine is a strong red wine made with Tannat grapes that grow under unique environment. Our highlights at the fair are products from four wineries - Filgueira, Bodegas Carrau, Traversa and Juanico. This is a good fair to promote our wines. We find Hong Kong a dynamic city to do business as well as an international hub for wine distribution."
Mr Leonardo Olivera D' Andrea, First Secretary, Embassy of Uruguay in the People's Republic of China, Uruguay
"This is our first-time participation at the fair. We have brought together a total of 32 companies from vineyards across Spain to promote our products including red and white wines, Rosé and sherry. The fair is well organised with good services. It provides a valuable opportunity for us to raise our profile as well as find distributors and buyers."
Mr Ignacio Imaz, Area Manager Wines, Spanish Institute for Foreign Trade, Spain
"We have a total of 30 companies participating in the fair this year. Italian wines have seen continous growth with strong demand from local and overseas wine lovers. Our sparkling wines are particularly in demand. Hong Kong is a world city and this is a truly international wine fair. We can find a large number of buyers from different places such as Japan and the Chinese mainland. The fact that the exhibitor total more than doubles that of last year's is testimony to the exhibition's success."
Mr Romano Baruzzi, Trade Commissioner, Italian Trade Commission, Italy
"We have organised 20 wine companies from France this year. Everything is so nice at the fair from organisation to design of the fairground and booth setup. We are very happy and excited with the exhibition, especially with France as the Partner Country. The Hong Kong fair is an important trade fair and we expect to come again next year with even more participating companies."
Ms Anita Y.S. Ma, General Manager, Sopexa, France
"We are a winemaker with a history of about 20 years in Poland. This is an impressive fair and it is our first time here to promote our products, mainly red wines, and to find quality partners including customers and distributors. We are keen to grow business in Hong Kong and the Chinese mainland. As a duty free port, Hong Kong serves as a solid platform to introduce our wines to Chinese consumers."
Mr Dawn Y.C. Lim, General Manager, VOYAGER WineClub, Poland
Hear What Buyers Say |
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"Hong Kong is the place to be for business. The city offers a good platform to grow business in Asia and even worldwide. This fair is very professional and I am pleased to see so many young wine lovers here. Vinomania runs with a unique wine room concept that combines wine tasting with gourmet and wine learning. We offer a selection of French wines in an innovative packaging called Bag-In-Box at our wine bars & restaurants. We will have six such restaurants in operation in France by the end of this year. I am here to find partners in Asia, including Hong Kong and the Chinese mainland to open franchise wine bars & restaurants."
Mr Stéphane Boutiton, Associate, Vinomania, France
"This is my second year participating in the fair. There is an expansion in the variety of wine products on display with new exhibitors from countries like India and Korea. I've found some good Italian products as well as Korean and Hungarian wines. I cannot find a better fair elsewhere in the region."
Mr Gianander Dua, Director, Hops Marketing, India
"Shinanoya is a food and wine retailer with two supermarkets and 10 liquor shops in Japan. I am looking for business partners and suppliers as well as investigating the potential of the Hong Kong wine market. This is a good fair to attend and learn about the market trend. I believe Hong Kong has the potential to become an international hub for wine trading."
Mr Makoto Kikuchi, Chief Buyer & Director of Liquor Department, Shinanoya, Japan
What’s On – 5 November (Thursday) |
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Time |
Event |
Venue |
10:30am – 12:30pm
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Asia Top Sommelier Summit**
Speakers: |
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Mr Andreas Larsson, Best Sommelier of the World |
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Ms Elyse Lambert, Best Sommelier of the Americas |
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Mr Olivier Humbrecht, President of Domaine Zind Humbrecht, Guru in Sustainable Research |
4. |
Mr Michael Jordan, MS, CWE, Chairman & CEO, WORD Vineyards, California |
Moderators: |
1. |
Andres Rosberg, President, Argentina Sommelier Association |
2. |
Tommy Lam, President, Asia Wine Institute |
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Seminar Room, Hall 3D Concourse |
11am – 6pm
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Wine Tasting Sessions** |
Wine Tasting
Area 1, Hall 3C
Wine Tasting
Area 2, Hall 3E
Wine Tasting
Area 3, Hall 3E Concourse
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11:30am-12nn |
Wine MBA Programme Collaboration Agreement Signing Ceremony
- Organised by BeM Management School Bordeaux & HKUSPACE College of Business and Finance
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Wine Gallery, Hall 3D |
1pm – 2pm |
Networking Reception*
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Wine Gallery, Hall 3D |
2pm – 5pm |
Saint Emilion Grands Crus Classés Wine Tasting Millésimes 2000 & 2006
- Organised by Sopexa
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Meeting Room N201B
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2pm – 3pm
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Seminar on Hong Kong's Role in Greater China Wine Market - The Opportunities & Challenges Ahead
Speaker: Ms Jeannie Cho Lee, MW
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Seminar Room, Hall 3D Concourse |
4pm – 5pm
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Seminar on the Latest Development and Prospect of Chinese, Japanese & Thai Wine Production
Speakers: |
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Mr Denis Gastin, Asian Wine Authority |
2. |
Mr Zhang Fu-qing, Deputy Head of Research & Development Department, Dynasty Fine Wines Group Ltd. |
Organised by HKQAA |
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Seminar Room, Hall 3D Concourse |
4pm – 6pm
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Seminar on 'How to Become a Master Sommelier?'
Speaker : Mr Michael Jordan, MS, CWE, Chairman & CEO, WORD Vineyards, California
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Wine Gallery, Hall 3D
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4:30pm –6pm
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Master Class - Old/New World vs Asian Wine (Blind) A New Revelation
Speakers: |
1. |
Mrs Jennie Mack, Managing Director and Senior Wine Educator of Asia Wine Service & Education Centre |
2. |
Ms Nadine Park, Gerneral Manager and Senior Wine Educator of Asia Wine Service & Education Centre |
Course Fee: HK$200 |
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Wine Tasting Area 3, Hall 3E Concourse |
4pm – 8pm
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Australian Wine Forum & Networking Cocktail
- Organised by Austrade
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Meeting Room N206-8
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*By Invitation Only
**Free Admission
Fair Opening Hours |
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Fair Dates |
Opening Hours |
Remarks |
5 November |
10am-7pm |
Open to trade only1 |
6 November |
Open to trade & public1&2 |
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Trade only. Visitors under 18 will not be admitted. (Free Admission) |
2. |
Open to public by ticket admission. Visitors under 18 will not be admitted. (Admission fee is HK$200 per visitor)
Enjoy the fair. But remember, drinking and driving don't mix. |
Sourcing On the Go - Tailor-made Exhibition Info On Your Mobile |
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iPhone Info Site
With the HKTDC iPhone Info Site, you can now pre-register for fairs and get your free admission badge anywhere and anytime. All information regarding HKTDC fairs, including event schedule, list of exhibitors, plus practical tips on getting around Hong Kong can be conveniently accessed.
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Mobile Info Site
Information of 30 fairs is now available at the HKTDC Mobile Info Site - hktdc.com/wap/en. Browse it and use it to get free admission badge.
Pre-registration via SMS
SMS your email address to (852) 6390 0701 for your free admission badge now! |
Worldwide Publicity Key to Success |
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Each year the HKTDC creates an intensive marketing campaign targeting buyers worldwide to ensure the success of the fair. Take a look at the promotional boards at Expo Drive Entrance, outside Room G202, Hall 1D concourse, Hall 3C concourse and Grand Hall Foyer for more details. |
Free Magazines |
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Don't forget to collect a FREE copy of the fair's official magazine at the Buyer Registration Counter, HKTDC Total Solution Centre and hktdc.com Buyers' Lounge, on presentation of your buyer's badge. |
hktdc.com Free Sourcing Service |
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Now you can locate the right products you need by getting a list of relevant exhibitors with booth numbers and product photos at the fair. Look for this friendly sign at the fairground.
Enquiry Contact |
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Customer Service Line : (852) 1830 668


Rebecca Tse
Manager, Marketing Communications
Exhibitions Department |
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