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| Asia Wine Academy is making its debut this year at the Hong Kong International Wine and Spirits Fair, where both wine professionals and the public can learn from noted Masters of Wine. |
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Prof Jeannie Cho Lee is the first Asian Master of Wine (MW) and an award-winning author, editor, wine critic, judge and educator. Jeannie has been a professor at the Hong Kong Polytechnic University (PolyU) where she helped to launch the Master of Science (MSc) in International Wine Management program since 2012.
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Prof Steve Charters originally qualified as a lawyer in the UK – but was seduced by the allure of wine, and worked in retail and wine education in London, Sydney and Perth. Steve is now Professor of Wine Marketing at the School of Wine and Spirits Business of Burgundy School of Business.
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| The Academy is co-organised by HKTDC and the Hong Kong Polytechnic University School of Hotel and Tourism Management (SHTM). Two intensive courses based on the MSc in International Wine Management offered by SHTM will be conducted by Professor Jeannie Cho Lee MW and Professor Steve Charters MW. |
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JOIN NOW
9 – 11 NOVEMBER 2017
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HONG KONG CONVENTION AND
EXHIBITION CENTRE |
ASIA WINE ACADEMY
HKTDC • POLYU
MARKET INTEL |
WINE TRENDS | TASTING | CONSUMER BEHAVIOURS |
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| CURRICULUM |
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Course A
Contemporary Trends in Wine Consumption |
Course B
Mastering Tasting & Rising Wine Trends |
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Conducted by Professor Steve Charters MW, the one and a half hours course will look into why people drink, and consumers’ involvement level with wine. |
Conducted by Professor Jeannie Cho Lee MW, this course will focus on how to assess wine and improve tasting ability, while discussing on the latest up-and-coming wine trends |
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| SCHEDULE |
Course A
DAY 1 (9 NOV 2017)
11:30AM – 1PM
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Course B
DAY 2 (10 NOV 2017)
2:30PM – 4PM
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Course A
DAY 3 (11 NOV 2017)
11AM – 12:30PM
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Course B
DAY 3 (11 NOV 2017)
4PM – 5:30PM
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HIGHLIGHTS
Participants would be able to taste up to over 10 types of wine. |
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| Wine Lists |
| Course A |
| Wine name |
Vintage |
Region |
Yellow Tail Shiraz
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2016 |
South Eastern Australia |
| Yellow Tail Special Selection Reserve Cabernet Sauvignon |
2015
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South Eastern Australia |
| Poderi Oddero Cascina Fiori Moscato d'Asti DOCG |
2015 |
Piedmont |
| Course B |
| Wine name |
Vintage |
Region |
Chateau Pichon Longueville Comtesse de Lalande
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2011 |
Bordeaux |
| Chateau Pichon Longueville Comtesse de Lalande Reserve de la Comtesse |
2011 |
Bordeaux |
Louis Jadot Theurons Beaune Premier cru
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2011 |
Burgundy |
| Louis Jadot Santenay Clos de Malte |
2013 |
Burgundy |
| Maycas del Limari Syrah Reserva Especial |
2015 |
Limari Valley |
| Guerrieri Gonzaga Tenuta San Leonardo 'Vette di San Leonardo' Sauvignon Blanc |
2016
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Trentino-Alto Adige |
| Domaine Mee Godard Morgon Cote de Py |
2015 |
Beaujolais |
| Domaine Mee Godard Morgon Grand Cras |
2015
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Beaujolais |
| Movia Exto Gredic |
2016 |
Goriska Brda |
| Movia Vandima Turno Cabernet Sauvignon |
2014 |
Goriska Brda |
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| Yellow Tail Shiraz |
Chateau Pichon Longueville Comtesse de Lalande |
Louis Jadot Theurons Beaune Premier cru |
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PROGRAMME TUITION
(TRADE BUYERS SPECIAL RATE) |
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HKD350
(original HKD495)
FOR ANY SINGLE COURSE
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HKD690
(original HKD880)
FOR FULL PROGRAMME
(CONSISTING COURSES A & B)
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Upon completion of the programme, participant would be awarded a certificate endorsed by PolyU and HKTDC. Participants attending the courses on the Public day (11 November 2017) will also receive
a complimentary Wine & Spirits Fair Admission Ticket for 11 November 2017,
as well as a Lucaris Crystal Wine Glass
(valued HKD310 in total).
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